Fundamentals of Marketing

Basic data
Detailed data
Classes
Consultations schedule

Code:	38298
ECTS:	5.0
Lecturers in charge:	dr. sc. Tihana Cegur Radović , prof. struč. stud.
Lecturers:	dr. sc. Tihana Cegur Radović , prof. struč. stud. - Exercises
Take exam:	Studomat

Load:

1. komponenta

Lecture type Total

Lectures 30

Exercises 30

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

Learning outcomes:

Literature:

Osnove marketinga, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021., , Vranešević, T. et al., Sveučilište u Zagrebu, Ekonomski fakultet, 2021.
Upravljanje marketingom, , Kotler, Ph., Keller, K. L., Martinović, M., Mate, 2014.
Priručnik za provođenje istraživanja stavova posjetitelja manifestacija, , Vitner Marković, S., Cegur Radović, T., Varičak, I., Veleučilište u Karlovcu, 2023.

2. semester

Mandatory course - Part-time studij - Graduate Professional Study of Business Administration
Mandatory course - Part-time studij - Graduate Professional Study of Business Administration

Consultations schedule: