1. komponenta

Lecture type	Total
Lectures	30
Exercises	30

* Load is given in academic hour (1 academic hour = 45 minutes)

1. Describe the term and concept of marketing and the importance of marketing activities in the contemporary business of the company and the process of business decision making in marketing.
2. Conduct the marketing environmental analysis, market research, and present the results of the analysis.
3. Analyze the company situation and forecast the future development of the market.
4. Market Segmentation, Targeting and Positioning
5. Develop a marketing plan based on understanding the marketing environment and the results of market research.
6. Define the marketing mix: product, price, place and promotion

1. Osnove marketinga, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2021., , Vranešević, T. et al., Sveučilište u Zagrebu, Ekonomski fakultet, 2021.
2. Upravljanje marketingom, , Kotler, Ph., Keller, K. L., Martinović, M., Mate, 2014.
3. Priručnik za provođenje istraživanja stavova posjetitelja manifestacija, , Vitner Marković, S., Cegur Radović, T., Varičak, I., Veleučilište u Karlovcu, 2023.

Mandatory course - Part-time studij - Specialist Graduate Professional Study of Business Administration
Mandatory course - Part-time studij - Specialist Graduate Professional Study of Business Administration