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Sustainable Marketing Strategies

Sustainable Marketing Strategies

Sustainable Marketing Strategies

Sustainable Marketing Strategies

Code: 266453
ECTS: 4.0
Lecturers in charge: dr. sc. Tihana Cegur Radović , prof. struč. stud.
Lecturers: dr. sc. Davorka Rujevčan , v. pred. - Lectures

dr. sc. Tihana Cegur Radović , prof. struč. stud. - Exercises
dr. sc. Davorka Rujevčan , v. pred. - Exercises
Take exam: Studomat
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Exercises 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Learning outcomes:
Literature:
  1. Sustainability Marketing, , Belz, F. M., Peattie, K., Wiley, UK, 2012.
  2. Sustainable Marketing - How to drive profits with purpose, , Carvell, M., Butler, G., Evans, G., Bloomsbury Business, UK, 2021.
  3. Environmentally responsible behavior - scale validation, , Cegur Radović, T., Lončarić, D., Dlačić, J., VADEA d.o.o., 2022.
  4. Sustainable Marketing: A Holistic Approach, , Peterson, M., SAGE, 2021.
  5. Sustainable Marketing, The Indrustry's role in a sustainable future, , Randle, P., Eyre, A., Kogan Page, UK, 2024.
3. semester
Izborni kolegij II - Part-time studij - Graduate Professional Study of Business Administration
Consultations schedule: