1. komponenta

Lecture type	Total
Lectures	30
Exercises	30

* Load is given in academic hour (1 academic hour = 45 minutes)

1. Marketing u ugostiteljstvu, hotelijerstvu i turizmu, , Kotler P., Bowen, J. T., Makens. J. C., Mate, 2010.
2. Priručnik o doživljajima, , Vranešević, T. et al., Hrvatska turistička zajednica, 2016.
3. Priručnik za provođenje istraživanja stavova posjetitelja manifestacija, , Vitner Marković, S., Cegur Radović, T., Varičak, I., Veleučilište u Karlovcu, 2023.
4. Turistički doživljaj i okolišno prihvatljivo ponašanje - pregled literature, , Cegur Radović, T., Zbornik radova Veleučilišta u Šibeniku, 2021.
5. Environmentally responsible behaviour of camping tourists - scale validation, , Cegur Radović, T., Lončarić, D., Dlačić, J., Varaždin Development and Entrepeneurship Agency, 2022.
6. Marketing malih i srednjih poduzeća, , Renko, N., Brečić, R., Školska knjiga, 2016.
7. Hospitality marketing and consumer behaviour: creating memorable experiences, , Jauhari, V., Taylor and Frances, 2017.

Examination :
Passed : Fundamentals of Marketing

Mandatory course - Part-time studij - Professional Study of Hospitality Management
Mandatory course - Part-time studij - Professional Study of Hospitality Management
Mandatory course - Part-time studij - Professional Study of Hospitality Management