1. komponenta

Lecture type	Total
Lectures	30
Exercises	30

* Load is given in academic hour (1 academic hour = 45 minutes)

1. Identify the factors that influence consumer behavior in tourism.
2. Explain the market research process, basic elements of the Marketing Environment, market segmentation, targeting and positioning in the hospitality industry.
3. Identify the basic characteristics and factors of consumer behavior in the hospitality industry.
4. Describe the product, service, tourist experience policy and distribution channels in the hospitality industry.
5. Analyze the prices of tourism and hospitality products and promotion mix in the hospitality industry.
6. Develop a hospitality company marketing plan based on understanding the Marketing Environment and the results of market research.

1. Marketing u ugostiteljstvu, hotelijerstvu i turizmu, Kotler P., Bowen, J. T., Makens. J. C., Mate, 2010.
2. Priručnik o doživljajima, Vranešević, T. et al., Hrvatska turistička zajednica, 2016.
3. Priručnik za provođenje istraživanja stavova posjetitelja manifestacija, Vitner Marković, S., Cegur Radović, T., Varičak, I., Veleučilište u Karlovcu, 2023.
4. Turistički doživljaj i okolišno prihvatljivo ponašanje - pregled literature, Cegur Radović, T., Zbornik radova Veleučilišta u Šibeniku, 2021.
5. Environmentally responsible behaviour of camping tourists - scale validation, Cegur Radović, T., Lončarić, D., Dlačić, J., Varaždin Development and Entrepeneurship Agency, 2022.
6. Marketing malih i srednjih poduzeća, Renko, N., Brečić, R., Školska knjiga, 2016.
7. Hospitality marketing and consumer behaviour: creating memorable experiences, Jauhari, V., Taylor and Frances, 2017.

Examination :
Passed : Fundamentals of Marketing

Mandatory course - Part-time studij - Professional Study of Hospitality Management
Mandatory course - Part-time studij - Professional Study of Hospitality Management
Mandatory course - Part-time studij - Professional Study of Hospitality Management