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Strategic Marketing

Strategic Marketing

Strategic Marketing

Strategic Marketing

Code: 38302
ECTS: 5.0
Lecturers in charge: dr. sc. Tihana Cegur Radović , prof. struč. stud.
Lecturers: dr. sc. Tihana Cegur Radović , prof. struč. stud. - Exercises
Take exam: Studomat
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Exercises 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Learning outcomes:
Literature:
  1. Strategije marketinga, , Renko, N., Naklada Ljevak, 2009.
  2. Strategije marketinga neprofitnih organizacija, , Pavičić, J., Masmedia, 2003.
  3. Upravljanje marketingom, , Kotler, Ph., Keller. L. K., Martinović, M., Mate, 2014.
  4. Metrika marketinga, , Grbac, B., Meler, M., Ekonomski fakultet u Rijeci, 2014.
  5. Principles of Marketing, , Kotler, Ph., Armstrong, G., Pearson, 2018.
  6. Marketing malih i srednjih poduzeća, , Renko, N., Brečić, R., Školska knjiga, 2016.
  7. Brendiranje za poduzetnike, , Šerić, N., Vitner Marković, S., Rakušić Cvitak, K., Redak i Veleučilište u Karlovcu, 2017.
Prerequisit for:
Examination :
Passed : Fundamentals of Marketing
3. semester
Mandatory course - Part-time studij - Graduate Professional Study of Business Administration
Mandatory course - Part-time studij - Graduate Professional Study of Business Administration
Consultations schedule: