1. komponenta

Lecture type	Total
Lectures	30
Exercises	30

* Load is given in academic hour (1 academic hour = 45 minutes)

1. Describe the term and concept of Strategic Marketing, the process of Strategic Marketing planning and the structure of Strategic Marketing plan.
2. Conduct a comprehensive strategic analysis of the marketing environment, using all the relevant strategic analysis methods and tools.
3. Formulate a Marketing Strategy for achieving a long-term sustainable competitive advantage of the company, based on strategic analysis and knowledge of possible development strategies.
4. Review the strategic partnerships that may be needed to achieve the strategic goals of the company.
5. Evaluate the implementation of the Marketing Strategy.
6. Prepare a Strategic Marketing plan for your chosen business area.

1. Strategije marketinga, Renko, N., Naklada Ljevak, 2009.
2. Strategije marketinga neprofitnih organizacija, Pavičić, J., Masmedia, 2003.
3. Upravljanje marketingom, Kotler, Ph., Keller. L. K., Martinović, M., Mate, 2014.
4. Metrika marketinga, Grbac, B., Meler, M., Ekonomski fakultet u Rijeci, 2014.
5. Principles of Marketing, Kotler, Ph., Armstrong, G., Pearson, 2018.
6. Marketing malih i srednjih poduzeća, Renko, N., Brečić, R., Školska knjiga, 2016.
7. Brendiranje za poduzetnike, Šerić, N., Vitner Marković, S., Rakušić Cvitak, K., Redak i Veleučilište u Karlovcu, 2017.

Examination :
Passed : Fundamentals of Marketing

Mandatory course - Part-time studij - Graduate Professional Study of Business Administration
Mandatory course - Part-time studij - Graduate Professional Study of Business Administration