1. komponenta

Vrsta nastave	Ukupno
Predavanja	30
Auditorne vježbe	30

* Opterećenje je izraženo u školskim satima (1 školski sat = 45 minuta)

The aim of the course is to familiarize the students with the key theoretical inights in the field of Sustainability and Sustainable Markieting. Explain the importance of Sustainable Marketing for the development and design of appropriate sustainable marketing strategies and the achievement of long-term sustainable development of the company. The students will gain the knowledge to construct the strategic sustainable marketing plan in English.

1. Sustainability Marketing, , Belz, F. M., Peattie, K., Wiley, UK, 2012.
2. Sustainable Marketing - How to drive profits with purpose, , Carvell, M., Butler, G., Evans, G., Bloomsbury Business, UK, 2021.
3. Environmentally responsible behavior - scale validation, , Cegur Radović, T., Lončarić, D., Dlačić, J., VADEA d.o.o., 2022.
4. Sustainable Marketing: A Holistic Approach, , Peterson, M., SAGE, 2021.
5. Sustainable Marketing, The Indrustry's role in a sustainable future, , Randle, P., Eyre, A., Kogan Page, UK, 2024.

Izborni kolegij II - Izvanredni studij - Poslovno upravljanje